Company
Association of IT Professionals (AITP)
Role
Social Media
Co-Chair
Tasks
Graphic Design
Duration
Jul 2025-Present
AITP Social Media
Co-Chair
As the Social Media Co-Chair for the Association of IT Professionals (AITP), I collaborate with student leadership to reinvigorate recruitment and member retention through dynamic event graphics.
Graphic Design
Process
To increase engagement, I altered branding principles while maintaining the organization's sleek and professional style. My designs include a wider variety of colors to catch audiences' attention. I also use recognizable symbols that associate the organization with professional growth and IT skills. These design alterations result in a more cohesive and playful (but still professional) brand.
Challenges
With collaborations, multiple student organizations and brands have to be represented in event flyers. To keep compositions balanced, I define each organization as a sponsor while sticking to FSU's color palette.
Collaborators
Key Takeaways
Consistency is key
Our Instagram had the highest number of views in the month of November, when I maintained a bi-weekly Story series to prepare students for the Career Fair.
Members tune into networking opportunities
Our events with national IT companies, such as Raymond James and Citi, were the most viewed on Instagram and bolstered high attendance.
Retain members with attendance benefits
Student audiences are more likely to follow through on attending events when they are tied to upcoming opportunities, such as preparing for the
Career Fair.
Skills
Canva
Used in graphic design
Design Collaboration
Working with executive members to design appropriately stylized and branded graphics
Attracting student audiences to useful resources and accessible communities
Communication
Executing organization's needs in an imaginative and timely manner
Graphic Design
Promoting IT workshops and networking opportunities in social media content
Social Media Marketing
Advertising events through a consistent and cohesive online identity
Design Gallery
Scroll through the gallery to view my designs in this role!
 AITP PosterBlue and yellow poster themed to retro technology. |  Involvement Fair GraphicRetro video game landscape with event information. |  Halloween Event FlyerGreen cauldron with coding number background and event information. |
|---|---|---|
 AITP Tips: Study TipPink, blue, and orange graphic with professionalism tips and cropped photo of student leaders. |  Terminal Productivity Boot Camp GraphicComputer terminal background with technical text. |  Spring Social GraphicRetro technology with purple and blue beaded background. |
 AITP Women in TechBlurred background with neon pink accents. |