top of page
Leah Portfolio Background(1).png

Company

The Big Event Tallahassee

Role

Social Media Chair

Tasks

Graphic Design, Video-Editing

Duration

Oct 2025 - Present

The Big Event Social Media Chair

As a Social Media Chair for The Big Event Tallahassee, I am responsible for creating weekly graphic and video content to promote two annual service events across FSU, FAMU, and TSC.

Graphic Design

Inspiration

I draw inspiration from Relay for Life while redesigning branding and graphic styles. Their layouts inspire uniform text, color, and logo compositions for the company.

Process

I compile photos and videos from previous Big and Little Events into promotional content for the 2025-2026 season. Each piece is reviewed  for brand consistency by Marketing Directors, Executive Directors, and the Staff Liaison. 

Challenges

To meet posting deadlines, I work proactively to submit my designs for review in a timely manner.

Collaborators

Emily Porter: Staff Liaison

Camila Rowan: Executive Director

Michelle Torres: Marketing Director (Former)

Grace Dunlap: Social Media Chair

Video-Editing

Inspiration

To balance trending video layouts with effective branding, I draw from Relay for Life to create templates for service site and RSO highlight series.

Process

I am both a videographer and video-editor for The Big Event Tallahassee. I film content during Market Wednesdays to capture student engagement with our company and service events. Then, I design photo and video collages for Instagram Reels and animated Instagram Stories.

Challenges

Every member of the company (excluding the Staff Liaison) is a full-time student, creating scheduling conflicts for collecting and shooting content. I work proactively to film, review, and edit content featured in Reels and Stories. To design editable documents, I learned how to use Canva to create clean templates. While exploring this editing software, I advanced my trimming, text overlaying, and sound mixing skills.

Collaborators

Emily Porter: Staff Liaison

Camila Rowan: Executive Director

Michelle Torres: Marketing Director (Former)

Grace Dunlap: Social Media Chair

Jaylen Lang: Communications Chair

Leah Portfolio Background(1).png

Key Takeaways

Skills

Canva

Used in graphic design and video-editing

Design Collaboration

Working with executive members to design appropriately stylized and branded graphics

Instagram

Understanding and utilizing software algorithm to advertise service events

Communication

Executing company's needs in an imaginative and timely manner

Facebook

Understanding and utilizing software algorithm to advertise service events

Social Media Marketing

Advertising annual events through a consistent and cohesive online identity

Design Gallery

Scroll through the gallery to view my designs in this role! Click each image or video to view the associated Instagram post (if applicable).

Service Site Highlight Post

Service Site Highlight Post

Tan, blue, and green graphic with involvement information.

Thanksgiving Post

Thanksgiving Post

Blue and green graphic with image of volunteers and thank you message.

The Big Run 5K Flyer

The Big Run 5K Flyer

Green, blue, and white logo running on a red track with event registration information.

Volunteer Meeting Story
00:15
Owala Story
00:10
The Big Run 5K Promotional Video
00:08
Leach Tabling Story
00:14
Bellamy Tabling Story
00:14
Service Site Highlight Reel
00:26
Service Site Highlight Story
00:33
Service Site Highlight Story
00:37
bottom of page