Graphic Design
Inspiration
To establish the credibility of the emerging company, I draw from minimalist design principles by Nike.
Process
For app promotions through Instagram Stories, I overlaid action shots of sports players with vibrant colors. With the guidance of the CEO, I developed a distinct coloration style and image format for company graphics. I then layer these colored subjects with complementary backgrounds, monochrome logos, and event information.
Challenges
It is both a challenge and a privilege to lay the foundation of design principles for the company. I am honored to inform KOMP's social media identity as the company grows.
Collaborators
Video-Editing
Inspiration
Drawing from Nike's advertisement strategies, I am organizing three video series that highlight app users and company supporters.
Process
I am developing three video series that spotlight FSU student athletes, sports communities, and behind the scenes at KOMP. I am currently outlining the production process, which includes virtually interviewing subjects, attending their practice to film content, and creating a 1-2 minute script utilizing interview responses.
Challenges
Every member of the company is a full-time student, creating scheduling conflicts for collecting and shooting content. I am organizing a bi-weekly schedule for the video series, as well as defining each member's role in the production process, to create timely video content.
Collaborators
Key Takeaways
Back to the basics
When advertising a new company or product, audiences are attracted to the 'why' behind the project. Ours is simple: Community, incentivization, and connectivity
in FSU sports.
Clean designs are eye-catching
Minimalist designs are easy to digest and highly expressive. It's better to be concise than to overwhelm your viewer with
complex visuals.
Consistency is key
We are getting the word about KOMP through word of mouth, event collaborations, and daily Instagram Stories. It is the company's persistence online and offline that is getting us noticed.
Skills
Canva
Used in graphic design
Graphic Design
Promoting company values of community, incentivization, and connectivity in social
media content
Product Marketing
Connecting audiences to a digital service through strategic branding
Communication
Executing company's needs in an imaginative and
timely manner
Understanding and utilizing software algorithm to advertise company
and application
Social Media Marketing
Advertising an emerging company through a consistent and cohesive online identity
Design Gallery
Scroll through the gallery to view my designs in this role!
 App Countdown StoryDuotone image of athlete playing volleyball with monochrome logo and slogan, "The countdown continues." |  App Promotion StoryMonochrome logo with duotone image of athlete and slogan, "The countdown continues". |  App Promotion StoryScreenshot of application with technical background and slogan, "Your sport your way". |
|---|---|---|
 App Promotion StoryScreenshot of application with technical background and slogan, "Where are you? On KOMP." |  App Promotion StoryImage of application with slogan: "Connect with your people." |  App Promotion StoryScreenshot of application with slogan, "Track your activity." |
 Fit Fest Event StoryImage of athlete playing volleyball at sunset with taglines: "Ready to play? We're launching at Fit Fest." |  Ambassador Event StoryDuotone image of athlete with event information. |  Student Spotlight Series LogoImage of student athlete with logo and brand colors. |
 Campus Communities Spotlight SeriesImage of sports group with brand colors. |  Behind the Scenes Spotlight LogoImage of filming crew with brand colors. |